Youtube is at it Again

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Date: November 24, 2009 12:08 PM

Publisher: John Rummo

Tags: YouTube

Youtube is innovating again with its brand new Youtube direct which allows companies to highlight user’s video clips more easily.

“YouTube Direct allows you to embed the upload functionality of YouTube directly into your own site, enabling your organization to request, review, and re-broadcast user-submitted videos with ease. News organizations can ask for citizen reporting; nonprofits can call-out for support videos around social campaigns; businesses can ask users to submit promotional videos about your brand. With YouTube Direct, the opportunities to connect directly with the YouTube community are endless.

Key features of YouTube Direct include:
• Built on the YouTube API, this 100% open-source solution provides you with an easily-integrated audience engagement platform for your website
• The customizable interface allows you to tailor the look and feel of the tool precisely to your audience
• Visitors can answer your call for content by uploading their videos to YouTube via your site without leaving the page
• A moderation panel enables your editors to review and approve/reject all submitted videos, deciding which ones meet your organization's editorial criteria
• All videos approved by your editors include a link back to your site when viewed on YouTube”

http://www.youtube.com/user/Direct

YouTube has also grown its reporters center as well which trains users to improve their video journalism skills. The everyday user, when equipped with a video recording device can conceivably capture news at any time.
YouTube has also become a very popular platform for U.S. politicians to promote their campaigns. The everyday user, when equipped with a video recording device can conceivably capture news at any time. This allows for almost immediate dissemination of news from multiple viewpoints.

“Some 98 senators nearly 400 of the 435 members of the House now have YouTube pages, as well as many government agencies. “It’s amazing to see how governments around the world are starting to use this as a way to engage with their constituents”
-Olivia Ma, manager in YouTube’s News & Politics team.

Many companies continue to be hesitant in employing youtube as a platform for their advertisement, but its growing popularity and ease of access is making it a very viable market for spreading awareness.

Please check out World Market Media’s Youtube channel at: http://www.youtube.com/user/WorldMarketMedia

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1 Comments on this post

Date: December 9, 2009 2:55 AM

by X Change Tube

Website: http://xchangetube.com

Very interesting post - Video marketing is probably one of the the most cost-effective and dynamic ways to enhance a web site. The key is to find a decent video production company that you can rely on to give good advice - personally we specialise in motion graphics (moving logos etc) so don’t do longer form videos for marketing. We do see plenty of clients who’ve received poor advice though from inexperienced video production companies though - the result is a video that frankly would do more harm thatn good if it were distributed.

Video production isn’t as expensive as one might think and there’s an interesting article on video production at this site. Our advice is find people with a track record in <a href='http://xchangetube.com/' title='X Change Tube'>Broadcast your company</a>. - this is a mark of quality assurance … however avoid the larger companies with large offices and overheads (remember you’re paying for those overheads). Also try to avoid ‘project managers’ or ‘producers’ who have no real function other than to persuade you to spend more money than strictly necessary. The most effective video production companies we work with are small, ex-broadcast, ’3D aninmation’ enterprises that can streamline the whole process in a highly creative way (and that’s what you’re paying them for).

A good video company should also be able to advise on delivery and distribution - by web, email, or using the usual suspects like Utube. Something that’s often overlooked though is mobile phone video….. it’s really on the up and has a massive target audience for a carefully crafted viral video that friends want to pass amongst themselves.. just make it entertaining and funny and you’re there….. subtle free marketing with free distribution.

Good luck!

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